CAPTURING CONFIDENCE & AUTHENTICITY
Portfolio managers are smart, capable and mostly camera shy. Wealth Advisor Video has developed a unique approach to video production that is PM friendly. By eliminating the script, the camera crew and allowing reshoots for free, we are able to capture relaxed, authentic footage that makes great portfolio commentary.
Simple Remote Process
The way we do it giving you the tools to shoot the footage in the privacy of your office, on your own schedule. Because it is interview and not script based, you simply ask your PM to answer the questions you want addressed. We then edit that interview footage down to the best 2-3 minutes of regulatory compliant outtakes that when approved we use to produce your final video.
Easy on the PM and Budget
WAV’S video production service is not only PM friendly it is also low-cost. We are able to keep video production costs low not only by using a unique remote process for capturing HD footage, but also by offering our services on a subscription basis only. Designed for firms looking to fulfill an ongoing need for video commentary, our base contract is $2400 for 4 videos per-year, or for just $4800 per-year you get 12 videos, just $400 per video.
2-Minute Why & How
Check out this short video to see why video is becoming a key tool for asset manager and advisor marketing and client communications.
OUR 4-step Process
2: Draft Cut & Review
When your shoot is done, your footage is auto-uploaded to WAV. We then transcribe, draft-cut and return it for editorial and compliance review.
3: Add the Hollywood Magic
From your mark-up we complete the editing and then add your chart overlays and animations to further elevate video engagement.
To ensure that you are a good fit for our approach, and to help you appreciate our surprisingly simple process, we require firms to complete a “screen-test” before they contract for services. To make it easy, we send you a complimentary HD pro-webcam and login credentials to our recording app. Set-up and recording takes less than 10-minutes and allows you to experience first hand our entire process, including file transcription and video editing.
Here is a short video that steps you through how easy it is to set-up for and complete our screen-test. It’s something you can do on your own, or or you can schedule a session that we direct.
OPTIONS & UPGRADES
Our base post-production fee includes the professional editing of a single PM with a simple text overlay opening and closing animation using your firm’s logo and color palette. To increase video engagement, you may also add any of the upgrades below.
Added Firm Principal ($200 per video)
This option is for adding a second firm spokes-person to your video. This allows for having someone at your firm act as an on-screen interviewer. Having 2 subjects on-screen requires different framing and if you are using our green-screen production the purchase of a second green-screen to add to your studio gear.
Alpha Graphics Package ($400 per video)
Adding a higher quality graphics treatment can greatly enhance the ability of your video to engage client attention. You can upgrade our standard post-production with our Alpha graphics package which adds custom opening and closing animations along with video conversions of the PDF charts and tables you create for your print collateral.
Onscreen Talent ($600 per video)
WAV also makes available on-screen talent to deliver either a prepared script or to act as an interview anchor to give your video the look and feel of a CNBC interview. If they serve as an interview anchor the post-production will use the split-screen graphic treatment as in the sample video below.
Engagement of on-screen talent is done on an annual contract basis and requires a 4-video minimum.
PORTABLE STUDIO GEAR
While all you need to use our service is our app and studio quality webcam, for firms that want to elevate the quality of their footage, we offer two portable studio gear packages to give you even better lighting, sound, and backgrounds for your videos.
Check out this short video to see just out how simple it is to set up our portable, in-office studio gear.
"Surfing's one of the few sports that you look ahead to see what's behind."
WAV’s sole focus is making studio-quality production so easy and low-cost that video marketing becomes practical for any asset manager.
Unlike the print commentary that still dominates the industry, video can capture a portfolio manager’s confidence and focus in a way a document cannot. It’s not just that video is more interesting, and more likely to hold client attention, it also communicates more effectively.
Our founding vision is that successful investing, like surfing, requires a forward focus on what lies behind. It is a particular kind of balance that makes portfolio commentary a unique kind of communication. It requires the artful touch of applying historical reference points to future outcomes.
WAV was founded by fintech entrepreneur Jonathan Bentley who was previously head of marketing and digital content at InvestCloud, the leading hyper-modular financial app platform in the US whose clients include Goldman Sachs, Callan Associates, Capital Group and JP Morgan Chase. Jonathan joined InvestCloud when they acquired his previous company LightPort, a leading client portal developer for larger RIA’s.
7080 Hollywood Boulevard,
Los Angeles, CA, 90028
If you would like additional information or to set up a call please reach out to us.